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Phatties aren’t the only thing far from cookie cutter at the new cookie shop, with beverage options, such as the Purple Drank, which is Cookie Plug’s signature purple lemonade. The phatties also come in four keto options like “Kitt” (chocolate chip), “Bart” (peanut butter chocolate), “Black Magic” (chocolate) and “Calvin” (snickerdoodle). Guests with a more intense sweet tooth can try the “Iced Up” option, which is two cookies of your choosing with vanilla ice cream in the middle. “It will be a different assortment of flavors, so you can kind of pick and choose which one is more your style.”

“There’s two different colored tubes,” store manager Megan Trois said. Each tube pack comes with miniature versions of six flavors. With each cookie 4 inches in diameter and 1 inch thick, guests can opt for the Plug Poppers, which includes all flavors in one single pack. “It’s like the perfect cookie.”ĭespite the names being inspired by cannabis strains, all cookies at Cookie Plug are THC and CBD free.Įach cookie sells for $5, or guests can get sacks, such as the doughp sack (four cookies for $20), a half sack (seven cookies for $30) or the fat sack (12 cookies for $40). “They’re crispy on the outside, gooey in the middle,” Virani said. Other flavors include Pixie Junkie (sugar cookie), Firecracker (s’mores) and the OG (chocolate chip). The very next day, Virani called Cookie Plug’s corporate number and set up a meeting to open a franchise.Ī dozen flavors of the cookies, known as phatties, are offered, such as Pink Elephant (strawberry cheesecake), Snooperdoodle (snickerdoodle), Purple Haze (purple velvet) and Bam Bam (fruit cereal). I always wanted to do a business with you.’” He said, ‘I would like to do something like this one day. “He said, ‘I’m going to review them for you right now,’” Virani said of his brother. Virani discovered the franchise when his brother visited California. You have all the other cookie shops, all great cookie shops, but we’re just different.” “What really drew me in is I’m a huge fan of hip-hop, like old school hip-hop,” owner and Atlanta-native Sean Virani said. The California-based franchise hosted its grand opening Saturday at 12377 S. While the brand uses cannabis slang to name all of its cookies, Cookie Plug’s cookies are 100% kid-friendly and do not contain any cannabis, THC or CBD.As freshly baked cookie concepts continue to open in the Southwest Florida market, Cookie Plug offers a unique experience inspired by graffiti, street art and hip-hop culture.

In addition to its delicious cookies sold in store, Cookie Plug also offers cookie dough fundraising, catering, and free nationwide shipping. The Cookie Plug even has four carb-friendly keto flavors.

It's refreshing to work with a founder in Erik, who is solely focused on follow through, strong communication, infrastructure, transparency and franchisee success.”Įach Cookie Plug location offers 17 daily cookie flavors with names such as SnooperDoodle (snickerdoodle), Pixie Junkie (sugar cookie), Purple Haze (purple velvet), The Mac Daddy (white chocolate chip macadamia nut) and of course, the OG (chocolate chip). “However, I recognize that my vision better aligns with Cookie Plug. “My time at Roll-Em-Up Taquitos has been nothing short of amazing,” said Wyland. During his transition, he will still be committed to playing a supportive role. Wyland also serves as an equity owner in Roll-Em-Up Taquitos and Bomb AF Brands.

It is without question that in his new role, Chris will continue to leverage his experience and industry knowledge to take Cookie Plug to new levels.” “Chris has played an integral role in navigating Cookie Plug down the long, ever changing road of franchising. “Since announcing our franchise just a few months ago, Cookie Plug has experienced success in franchise development,” said Cookie Plug founder and Chief BMF, Erik Martinez. Since joining Roll-Em-Up Taquitos, he has led company growth endeavors that have included franchise sales, real estate, design, construction, marketing and technology. Wyland has been in the franchise industry for more than 20 years, working in development roles at nationally recognized brands, including Slim Chickens, Fransmart, Capriotti’s Sandwich Shops and Fit Body Boot Camp. “It’s a great honor and privilege to take on this leadership opportunity as we set our sights on the future of the brand,” says Chris Wyland, CEO of Cookie Plug. – Cookie Plug is proud to announce that Chief Development Officer, Chris Wyland, will transition into the role of Chief Executive Officer for the cookie concept. Cookie franchise reveals new Chief Executive Officer

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